ABOUT ME
Areas of Expertise
User Experience Design
Product Design
Design Systems
I'm Allison, a dedicated UX designer and mentor who loves crafting exceptional user experiences. With 3 years of experience, I specialize in user research, information architecture, interaction design, and design systems, all with a focus on understanding user behaviour and needs. As a UX mentor, I provide guidance to junior designers, sharing best practices and helping them develop their careers.
Outside of UX, I'm an adventurous soul who finds inspiration through solo travel and immersing myself in diverse cultures. Skiing in winter brings me joy and a connection to nature's beauty. In both life and work, I approach projects with an open mind, embracing challenges and valuing collaboration. I stay up to date with industry trends and emerging technologies, aiming to create innovative and delightful experiences that exceed user expectations.
WORK EXPERIENCE
Postmedia Network Inc
Jan 2023 - Present
User Experience Designer
Collaborated with cross-functional teams to define project goals, user requirements, and design objectives, resulting in exceptional digital experiences with seamless alignment throughout the design process.
Implemented improvements to the subscription experience, driving a notable 10% increase in new subscribers through conversion rates on the subscription page.
Contributed to the successful migration of over 500,000 print users in Alberta to the ePaper experience; a digital replica of the newspaper.
Facilitated workshops to enhance the team's proficiency in Figma, empowering colleagues to leverage its features for creating responsive and adaptable designs
Jr. UX Designer
Feb 2021 - Dec 2022
Improved the design system by updating elements to be more accessible and match Web Content Accessibility Guidelines (WCAG 2.1)
Designed and launched digital products for the internal CRM software and the Postmedia Hub; a client-facing digital marketing solution where clients can see results from their campaigns.
Designlab
Jul 2022 - Present
UX Mentor • Part Time
Foster collaborative learning and empower students at Designlab, an online education platform for UX/UI and product design, to excel in their chosen disciplines.
Provide one-on-one mentorship to junior UX designers, offering guidance on best practices, industry tools, and design trends.
Conduct regular design reviews, providing constructive feedback to mentees to enhance their design thinking and problem-solving abilities.
Torinit Technologies
Aug 2020 - Dec 2020
UX Designer • Contract
Successfully managed multiple design projects, adhering to strict deadlines and delivering high-quality designs aligned with business goals.
Conducted user interviews and gathered feedback to inform design decisions and validate concepts.
Freelance Work
Jun 2020 - Jul 2020
UX Designer
Collaborated with Engineers, Commercial Developers, and Real Estate Agents to establish a captivating visual branding strategy, social media platform, and website for the Memorial Market Place in Belleville, ON.
Designed a user-friendly website resulting in a significant increase in web traffic and site sessions, contributing to enhanced online visibility and engagement.
DOZR Inc
May 2019 - Aug 2019
UX Designer • Internship
Collaborated with the CEO to redesign the company's website homepage, enhancing the overall user experience and visual appeal, resulting in a significant improvement in user engagement and conversion rates
Designed a user-friendly website resulting in a significant increase in web traffic and site sessions, contributing to enhanced online visibility and engagement.